Focused exclusively on one of South Africa’s fastest growing agriculture industries, The Macadamia is a prime and high quality platform for all those with an interest in this exciting agri-processing sector. 

The magazine is an A4 portrait, perfect bound and high quality publication distributed quarterly to co-incide with the seasonal nature of the crop.

The publication is available for free download online as well as in printed format and is received by macadamia nut growers, processors and all support industries in the major growing areas including Mpumalanga, KwaZulu-Natal and the Limpopo province.

The targeted distribution includes direct postage to a developing database and is available in farm supply centres and stores.

The entire South African macadamia nut crop – which is the largest in the world followed by Australia – is exported and in Mpumalanga, for example, is the highest contributor of forex to the provincial economy after coal.

In KwaZulu-Natal the development of new orchards is also gathering apace as sugarcane growers in the province look to diversify their farming operations.

In short the development of the macadamia nut industry is currently one of South Africa’s most exciting and “good news” stories in the farming sector.

Content includes interviews with growers, technical support articles and stories about the state-of-the-art factories that process the highly prized nuts which are then exported mainly to Europe and China.

The Macadamia enjoys support from leading contributors including top journalists in the agriculture sector, scientists, researchers, and experts in the development, support and growth of the sector.

Published by Publishing Powerhouse, The Macadamia has taken its prideful place alongside high quality agriculture publications such as the annual SADC Sugar Digest and the quarterly Shukela Magazine, which both focus on the sugarcane growing and milling sectors, the latter in South Africa and the former in the Southern African Development Community countries.

The publishing house prides itself on content integrity and as such has a high percentage of editorial in its publications aimed at supporting and publicising the good work done in these important agricultural sectors.